Principles of Marketing

Catalog description

This course is an introduction to marketing concepts and the application to the process of marketing products, services, and ideas to provide value and benefits to both for-profit and non-profit organizations. Students will develop an understanding of the marketing process, analyze marketing opportunities, and develop strategies to fulfill the needs of target markets. Semester Offered Fall, Spring Course Student Learning Outcomes (CSLOs) Define and describe the four elements of the Marketing Mix