Marketing for the Small Business

Catalog description

This course surveys the business environment, establishing a firm, decision-making processes, marketing assessments, financing, operations considerations, and government regulations. It also covers development of a business plan. It is designed for those who wish to start or are currently operating their own business. Semester Offered Fall, Spring Course Student Learning Outcomes (CSLOs) Prepare a formal business plan. Analyze business structures (sole proprietorships, corporations, partnerships