Advanced Marketing Analytics

Catalog description

Students will gain an understanding of econometric and statistical methods of analysis and their application to business problems. Through lectures and exercises, student will use software tools often used in business for data analysis. Students will also learn how to interpret and apply the results from the software in data analyses. Emphasis will be placed on the application of econometric and statistical methods of data analyses. Topics will include customer choice analysis, customer segmentation and targeting, customer lifetime value calculation, and forecasting.