MKTG 755

Marketing Performance: ROI Measurement and Attribution Modeling

Kansas State University · UGRD · Fall 2026

1 section

Catalog description

Students will master the application of marketing attribution models to evaluate, optimize, and communicate marketing effectiveness across channels and market types, driving data-informed strategies to maximize ROI.

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Class #kansas_2-5543Fall 2026UGRD- credits

Days & times: No scheduled meeting time
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Instructor: Staff

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