Relationship Marketing

Catalog description

This course will explore the principles, strategies, and practices of relationship marketing, with a focus on building and sustaining long-term, mutually beneficial relationships between businesses and both their customers and partners. Indeed, developing and maintaining strong relationships is critical to companies’ long-term financial performance and overall success. As such, this course will examine building and maintaining strong relationships for businesses, the various types of consumer-brand relationships that can be developed, targeting and adapting relationships, and improving firms’ long-term success.