MKTG 311

Services Marketing

Kansas State University · UGRD · Fall 2026

1 section

Catalog description

An analysis of the unique marketing challenges faced by service organizations. Major topics include the unique characteristics of services, creating and positioning a service in the marketplace, distributing, promoting and pricing services. An evaluation of marketing strategies from the perspective of a service firm.

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Class #kansas_2-5512Fall 2026UGRD- credits

Days & times: No scheduled meeting time
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Instructor: Staff

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