Social Media Analytics and Web Mining

Catalog description

This course is an in-depth study of a broad range of topics and techniques in the areas of social media analytics, web mining and social network analysis. Emphasis is on fundamentals of data acquisition from the web and social media platforms, transformation of these unstructured data into structured format, advanced data processing techniques for analysis, business intelligence through web crawling, analysis of web and social media data using classification, clustering, and association techniques, sentiment analysis (or opinion mining) for business decisions, visualization of unstructured data, and social network analysis.