Advanced Hospitality Strategic Management

Catalog description

Through lecture, case and literature review and analysis, and projects; Advanced Hospitality Strategic Management introduces students to empirical research in hospitality strategic management and is designed to improve knowledge and abilities to analyze and apply different perspectives of strategic management in the hospitality industry. Topics include but are not limited to environmental scanning techniques, value chain analyses, strategies of choice in variety of business levels, implementation strategies, and maximizing effectiveness of strategic management.