Hospitality Sales and Promotion

Catalog description

This course guides the student to explore and understand successful sales and sales management behaviors in the hospitality industry. This course will focus on relational selling and include both asking for sales and being a hotel sales manager. Students will develop a comprehension in selling approaches, conversations and presentations, and sales management techniques. Course topics will include hotel sales structures, duties and responsibilities, sales forms, relationships, prospecting, sales call planning, communicating the message, closing the sale, as well as how to motivate, compensate and train sales people specific to the hospitality industry.