Visual Communication - Designing for Change

Catalog description

Exploration of branding, service and interaction design opportunities that respond to real-life complexity: audiences, systems and contexts. Introduces business and design thinking strategies associated with brand development and the idea that design plays a vital role in our local, national, and global society and well-being. Emphasis on the methods of thinking and research which precede the making of design as well as the importance of writing and verbal presentation to the visual communication design profession. Prerequisite: VISC 404 or VISC 414 or ADS 560 or IXD 402 or VISC 310 or 440 and VISC 405 with semester grades of "C" or higher or instructor permission. Satisfies: Goal 6 Outcome 1 (AE61) , Capstone (CAP)