Visual Communication - Experiential Design

Catalog description

In this experiential design studio, uniquely tailored for large screens, expansive environments, and grand-scale interactions, students will explore the foundational principles and practices of environmental graphic design. They will dive into the creation of immersive user experiences, facing the challenge of not only ensuring the functionality of designs but also captivating users within monumental contexts. The course focuses on optimizing designs for expansive displays, ensuring seamless user interactions in vast spaces, and orchestrating experiences on an epic scale. Key concepts will revolve around visual aspects of wayfinding, conveying identity and information, and shaping the sense of place. Prerequisite: VISC 302 and VISC 304 with semester grades of "C" or higher or instructor permission.