Visual Communication - Viscom Third-Year Studio I

Catalog description

Designing Brand Identity. A brand's visual identity expresses an organization's big idea of what it is, how it lives in the world, who is serves and why. Simply put, it identifies, explains and persuades. A visual brand identity needs to engage and communicate to specific audiences while differentiating the brand from its competition. This class will explore the creation of brand identity elements such as logos, icons and symbols, as well as how these can be organized into a "system of parts" that can communicate across multiple applications. Additionally, logo, symbol and iconography workflow and methods of brand identity ideation and conceptualization will also be explored. Prerequisite: Successful completion of VISC 302 and VISC 304 with semester grades of "C" or higher and successful completion of the Second Year Full Review or instructor permission.