Professional Studies - Icons & Infl in Age Socl Media

Catalog description

This course explores how celebrities, athletes, and influencers impact our perceptions and purchase behaviors in the age of social media. Students will learn the foundations of influence and persuasion in the context of marketing and social media. The topics covered include the history of influence, the evolution of social media, elements of endorsements, impacts of social media on society, and how social media has impacted influencer culture.