Operations Management - Custmr Relationshp Mgmt in Ops

Catalog description

This course delves into the principles and practices of Customer Relationship Management (CRM) within the context of Operations Management. Students will explore strategies and technologies used to manage and analyze customer interactions and data throughout the customer lifecycle. Emphasis is placed on the importance of building and maintaining strong customer relationships to drive operational efficiency and business success. Prerequisite: Prior completion or concurrent enrollment in OMGT 300.