Marketing - Managing Brands

Catalog description

This course provides students with the knowledge and skills required to design a strategic brand management plan. Emphasis is placed on building, measuring, and managing brand equity. Some topics covered in the course include developing a brand strategy, designing and implementing brand marketing programs, measuring and interpreting brand performance, and growing and sustaining brand equity. Prerequisite: MKTG 310 or MKTG 311. Enrollment restricted.