Marketing - Advanced Selling Skills

Catalog description

This skills-based course will offer students the opportunity to further develop as consultative sales professionals. It will expand on the basic sales process with an emphasis on identifying needs, presenting solutions, responding to and overcoming objectives, and asking for the sale. Emphasis will be placed on role-play opportunities and industry interaction, supplemented by lectures and case discussions. Prerequisite: MKTG 316, or MKTG 426, or JMC 611, or JOUR 611.