Marketing - Marketing, Honors

Catalog description

Honors treatment of this course involves a study of marketing from the point of view of the firm. Topics include the nature of marketing, consumer behavior, marketing research, design of marketing mix (product, price, promotion, and place), and analytical techniques useful to marketing management. Only open to students admitted to the University Honors Program, the Business Honors Program, or permission of the instructor. Prerequisite: ACCT 200 and ECON 142 (or ECON 143); Prior completion or co-enrollment in BSAN 202 (or BSAN 203).