Marketing - Intro to Marketing Profession

Catalog description

In this course, we focus on Marketing as a profession and cover a variety of topics. Topics include, but are not limited to, current trends in Marketing, professional expectations, job search strategies and preparation, and the four most common career tracks for a Marketing major: Professional Sales, Analytics, Brand Management, and Advertising/Communications. We emphasize both current practice and projected industry trends and involve guest speakers. Note: Check with your Major to see which 230 course it requires or recommends (ACCT 230, BSAN 230, BUS 230, FIN 230, IST 230, MKTG 230 or SCM 230) and when it encourages you to take it. Graded on a satisfactory/unsatisfactory basis. Prerequisite: BUS 210 or BUS 200 or concurrent enrollment.