Journalism & Mass Commncations - Marketing Automation/CRM

Catalog description

Sales prospecting and inbound marketing as well as customer relationship management have become increasingly important focus areas for marketing leaders. In this class, you'll learn about the various marketing automation platforms and systems that allow organizations to optimize and automate their marketing efforts through workflows, smart lists, engagement-based triggers, and more. Students will both learn how these systems increase efficiency while also gaining proficiency in various open source and fee-based marketing automation software systems (including earning certificates showing proficiency as a part of the class). Prerequisite: JMC 820 (or concurrent enrollment).