Journalism & Mass Commncations - Digital Marketing Analytics

Catalog description

This course focuses on tools and analytical software used to analyze digital marketing programs. Students will learn how to apply the right tool to the right objective to be able to evaluate paid search programs, web traffic and response, website user experience, email marketing effectiveness and more. The course will use applied learning strategies to give students the opportunity to work with and understand the value of multiple tools. Prerequisite: JMC 820 (or concurrent enrollment).