Journalism & Mass Commncations - Cultiv Sports Aud Capstone

Catalog description

This course builds on knowledge of message strategies students have learned in previous classes to address real-world goals for sports organizations and teams. Students will work with a sports industry client to develop a plan for addressing communication-related objectives such as building fan loyalty, improving customer experience, and expanding sponsorship value or opportunity. Must be completed with a grade of C (2.0) or higher. Students must be admitted to the School of Journalism and Mass Communications and in good academic standing to enroll. Prerequisite: Junior standing, JMC 430 and JMC 575 with a C (2.0) or higher. Satisfies: Goal 6 Outcome 1 (AE61) , Capstone (CAP)