Journalism & Mass Commncations - Cmpgns Dgtl Mkt Cm,Adv&Pblc Rl

Catalog description

Students produce a campaign to solve a communication problem for an established organization. Students work with an actual client to develop a campaign from the initial research to the final recommendation. By applying the knowledge, experience and skills gained in previous courses, students confirm their readiness to enter the profession. Requirement: Must obtain a grade of C (2.0) or above. Prerequisite: Senior standing, good standing in the School of Journalism and Mass Communications, and JMC 420, JMC 460, and JMC 560 all with grades of C (2.0) or above. Satisfies: Goal 6 Outcome 1 (AE61) , Capstone (CAP)