Journalism & Mass Commncations - Sports Message Strategies

Catalog description

This course will emphasize the application of sports communication strategies related to advertising, promotions, marketing communication, and branding. Students will learn to identify and implement appropriate messaging strategies for disseminating information, handling crisis situations, and fostering rapport with relevant sports publics, including media, sponsors, historically marginalized audiences, and existing fanbases. Students will also critically analyze how different platforms influence message strategies. Must be completed with a grade of C (2.0) or higher to advance in the JMC curriculum. Students must be admitted to the School of Journalism and Mass Communications to enroll. Prerequisite: For students starting at KU Summer 2025 and before: JMC 304 (or JMC 305) with a C (2.0) or above, and JMC 320 or JMC 345 with a C (2.0) or above. For students starting at KU Fall 2025 and after: JMC 320 or JMC 345 with a C (2.0) or above, and JMC 418 with a C (2.0) or above.