Journalism & Mass Commncations - Msg Dv Dgtl Mkt Cm,Adv&Pblc Rl

Catalog description

Students exercise both critical and creative thinking to develop multimedia writing and design skills. Students begin addressing clients’ needs by applying research on product or service benefits, brand identity, competition and audience motivations. The research informs students’ creative briefs, which are used to craft messages such as social media posts, advertisements (print and video), and news releases, targeting specific personas. In addition to honing critical thinking skills, students combine strategy, design, writing and production skills to contribute to their professional portfolio. Must be completed with a grade of C (2.0) or higher to advance in the JMC curriculum. Prerequisite: JMC 300, JMC 302, JMC 304 (or JMC 305, Honors) JMC 320, JMC 420, and JMC 460 all with grades of C (2.0) or above. Only open to Journalism and Mass Communications majors.