Journalism & Mass Commncations - Communicating Sports Info

Catalog description

Students will explore the principles and practices of public relations in sports organizations. Emphasis will be placed on understanding media relations, storytelling with statistics, and skills essential for sports communication professionals, including writing sports news releases and producing video and audio content for diverse sports audiences; understanding the rules of the games; and developing risk management and crisis communication strategies for sports organizations. Must be completed with a grade of C (2.0) or higher to advance in the JMC curriculum. Students must be admitted to the School of Journalism and Mass Communications to enroll. Prerequisite: For students starting at KU Summer 2025 and before: JMC 304 (or JMC 305) with a C (2.0) or above, and JMC 320 or 345 with a C (2.0) or above. For students starting at KU Fall 2025 and after: JMC 320 or JMC 345 with a C (2.0) or above, and JMC 418 with a C (2.0) or above.