Journalism & Mass Commncations - Adv Dgtl Mktg Com,Advr&Pblc Rl

Catalog description

This course deepens students’ exposure to and understanding of digital marketing communications, advertising and public relations. Students use secondary research and social media analytics to develop and evaluate their own online campaign through a series of assignments that build upon each other, such as conducting a situation analysis and proposing a strategic plan. Students identify various communication tactics as well as analyze and discuss opportunities and challenges facing digital marketing, advertising and public relations practitioners, with an emphasis on diversity and ethics. JMC 420 challenges students to use theories of communication and persuasion to solve particular communication problems for specific audiences. Must be completed with a grade of C (2.0) or higher to advance in the JMC curriculum. Prerequisite: For students starting at KU Summer 2022 and before: Admission to the School of Journalism and Mass Communications and JMC 320 with a grade of C (2.0) or above. For students starting at KU Fall 2022 and after: Admission to the School of Journalism and Mass Communications, JMC 304 and JMC 320 all with grades of C (2.0) or above.