Journalism & Mass Commncations - Creative Concepting

Catalog description

This course focuses on fundamental concepting skills necessary for creative content development from ideation to concept presentation. Students will explore and work through the creative concepting process to inspire and produce creative media for strategic messaging. Ideation and concepting projects are grounded in real-world messaging challenges and audience understanding. Requirement: Must obtain a grade of C (2.0) or above to advance in the curriculum. Prerequisite: Admission to the School of Journalism and Mass Communications and JMC 101, JMC 104 and JMC 260.