Journalism & Mass Commncations - Int Dgtl Mktg Com,Advr&Pblc Rl

Catalog description

Students develop an understanding of how communication practitioners develop effective, research-based digital integrated marketing communications plans to accomplish their goals. It examines the role of communications in strategic planning and explores career opportunities in professions such as digital marketing communications, advertising and public relations. JMC 320 provides insight into how communicators use critical and creative thinking to gather, organize, evaluate and deliver information in a culturally diverse environment. JMC 320 provides the foundation for core courses in the Digital Marketing Communications, Advertising and Public Relations concentration. Must be completed with a grade of C (2.0) or higher to advance in the JMC curriculum. Prerequisite: Completion of JMC 101 with a grade of C (2.0) or higher.