Journalism & Mass Commncations - Health and Science Comm

Catalog description

This course introduces students to principles of digital marketing communication, advertising and public relations in the context of health and science communication. Students learn how these principles can be applied to (1) promote behaviors and causes that aim to improve life and wellbeing, (2) strategically respond to health and environmental challenges, and (3) address misinformation or disinformation pertaining to health and science communication. Particular attention is paid to the effects of health and science communication on underserved populations. Students learn best practices in the field, including ethical considerations and legal requirements, and work on assignments to communicate with diverse audiences.