Journalism & Mass Commncations - Agency: Introduction

Catalog description

The course familiarizes students with the business, roles, scope and culture of the strategic communications business, including its advertising, public relations and related components. It includes an introduction to brand and creative messaging strategy, critical and creative thinking processes. It also focuses on developing a toolbox of principles for evaluating critical thinking and creative ideas. This class is a prerequisite or corequisite to working in The Agency. Must obtain a grade of C (2.0) or above to advance in the curriculum.