International Business - Business in East Asia

Catalog description

This course analyzes the unique aspects of the East Asian business environment and the major managerial issues that are likely to confront firms and individuals doing business in the region. The first part of the course develops knowledge about the region and skills for assessing it as a place for business. The second part of the course focuses on the performance of key management functions in the East Asian context such as marketing, finance, supply chain and human resource management. Prerequisite: Corequisite: IBUS 410 or permission of the instructor. Enrollment restricted.