Health, Sport, & Exercise Sci - Athlete and Personal Branding

Catalog description

The purpose of this course is to provide students with the foundational principles of effective brand management. Students will learn not only the most prominent theories related to brand management but they will also examine the best practices in branding from some of the most successful sport and non-sport brands in the world. These principles will be applied to athlete brands and students will examine the branding techniques behind the most successful athletes across the world. Finally, applying the lessons learned from brands and professional athletes, students will construct their own personal branding marketing plan that they can apply to their professional lives for years to come.