Health, Sport, & Exercise Sci - Foundations of NIL

Catalog description

This course provides an overview of the name, image, and likeness (NIL) industry, including relevant regulations, the brand ecosystem, and the basics of personal brand monetization. Students will gain an understanding of the legal framework of NIL, situate NIL within the historical development of college athletics, identify the different stakeholders involved within the NIL space and emerging market trends, as well as engage in practical activities related to athlete brand monetization. This includes the evaluation of an athlete’s personal brand value, engagement with sponsors, assessment of contracts and financial decisions, and education of involved parties. The course is relevant to students interested in monetizing their personal brand or working with athletes, agents, or organizations that serve or employ athletes.