Health, Sport, & Exercise Sci - Sport Fundraising& Sponsorship

Catalog description

In this course, students will take an in-depth look at the sport fundraising and sponsorship realms. Specifically, students will focus on revenue-generating operations within sport organizations. Example topics include major gift fundraising, naming rights and other major sponsorships, annual funds, premium inventory, and trends in these evolving fields. Prerequisite: Admission to Sport Management major or minor and completion of HSES 289.