Entrepreneurship - Entrepreneurial Marketing

Catalog description

An emerging business venture may have the most innovative technology or distinctive service offering, but if there are no customers, the venture is likely to fail. This course is about how a new venture gets, keeps and grows customers to successfully build the business, often under the constraint of limited resources and a high degree of uncertainty. Not open to students with credit in ENTR 303. Prerequisite: ENTR 410 or ENTR 301 and sophomore standing (30 hours completed), or instructor approval.