Business Economics - Managerial Economics

Catalog description

This course covers principles of microeconomic analysis and methodology used in managerial decision-making. The focus is on the role of markets in determining business and individual opportunities to create value, the behavior of individual markets reacting to supply and demand forces, and the consequences of alternative market structures for business strategy. Course content includes demand, cost and production analysis, supply and demand analysis, price and non-price competition, market structure, the basic elements of game theory, and the economics of information. Cases and problems will be used throughout the course to help students develop the skill of applying economic analysis to the types of problems managers confront in the basic business disciplines of finance, marketing, management of people and organizations, supply chain management and strategy. This course is open only to students in the full-time MBA program.