Business Administration - Management of Small Business

Catalog description

This course looks at the unique aspects of owning and managing a small business, family business or franchise, with the owners having close control over operations and management decisions. Students will examine the startup options of buying, starting, or franchising; operations and human resources management; the unique factors of the family business; marketing, including setting prices, choosing a location, developing competitive advantage, positioning, and promotion with limited resources; financial statements, accounting systems, financing, cash flow and the working-capital cycle; and exit through selling, bequeathing, or dissolving the business. This course is not open to students with credit in ENTR 480. Prerequisite: Enrollment restricted to students admitted to BBA program. Enrollment for pre-BBA students or students in other online programs by permission.