Business Administration - Business Analytics

Catalog description

This course will provide an overview of analytics in the business context. The concepts and practices of analytical modeling and analysis will be covered. An analytics topology to make sense of the variety of analytics types, techniques, and processes, will be introduced. The course will also cover the data side of analytics including data sourcing, basic data modeling, data discovery, data cleansing, and data preparation. Analytics techniques for the exploration, discovery, experimentation, creation of KPIs and metrics will be used in hands-on exercises. The human side of analytics-communication, conversation, and collaboration will be discussed and utilized in class and homework exercises. NOTE: This course is not open to students with credit in BSAN 310. Prerequisite: Completion of college algebra or higher math course and completion of MATH 365 or equivalent statistics course.