Business Administration - Business Policy and Strategy

Catalog description

This course exposes students to the role of general management in complex organizations. The cases, conceptual materials, and projects are selected to provide students with opportunities to analyze and formulate strategic decisions that allow businesses to create and sustain competitive advantages. Knowledge and skills gained in previous business courses, including marketing, finance, and quantitative methods, will be applied to problems associated with the totality of organizational strategic activity. Prerequisite: BBA 303 (or MGMT 305 or MGMT 310 or MGMT 311), BBA 304 (or MKTG 305 or MKTG 310 or MKTG 311), BBA 305 (or SCM 305 or SCM 310 or SCM 311), and BBA 306 (or FIN 305 or FIN 310 or FIN 311). Enrollment restricted to students admitted to the Bachelor of Business Administration Major. Satisfies: Goal 6 Outcome 1 (AE61) , Capstone (CAP)