Fundamentals of Advertising Business Management/Marketing

Catalog description

The student will study advertising planning and strategy. Topics include marketing research, target marketing, copy, media, budget, and sales promotion strategy. Theoretical and practical learning exercises will be incorporated in the class. AAS: Business elective. Course Outcomes At the end of this course, students will be able to: Craft marketing and advertising strategies by researching markets and identifying an appropriate marketing communications mix Integrate advertising with other elemen