Social and Digital Media Marketing

Catalog description

This course focuses on the strategic use of current and future social and digital media platforms. Students develop a social and digital media marketing plan using the major social media platforms and generative AI content creation tools for digital, mobile, social and video content. Students explore the use of digital and social media for creating personal and professional branding goals with measured results. Students are expected to have a basic understanding of various online and offline marketing strategies. Prerequisite(s): ADVC1010 or DMSM1001 or EVNT2020 or FSM3075 or HOSP2011 or MRKT1001 , sophomore status. Offered at Charlotte, Online, Providence 3 Semester Credits