MRKT 3020

Product Development

Johnson & Wales University · UGRD · Fall 2026

1 section

Catalog description

This course examines the role of product development as a function of an integrated marketing system. Students explore the synergy of design and technology to create consumer value. Topics include innovation, concept generation, global sourcing, and manufacturing processes. Prerequisite(s): MRKT1001 . Offered at Charlotte, Online, Providence 3 Semester Credits

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Class #johnson_wales-0765Fall 2026UGRD

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