Marketing for Entrepreneurs

Catalog description

This course teaches future entrepreneurs how to market products and services effectively with limited resources. Entrepreneurs need to market to all constituents including customers, suppliers, lenders/investors and the community in which they operate. Students learn to interview potential customers, select their target market, construct basic web sites and social media pages and analyze marketing results. Special focus is placed on helping entrepreneurs build their brand. Prerequisite(s): ENTR2030 or ENTR3015 . Offered at Charlotte, Online, Providence 3 Semester Credits