Marketing Communications

Catalog description

This course covers the role of marketing communications in the overall marketing process. Emphasis is placed on the integration of advertising, sales promotion, public relations, and interactive marketing in the creation of effective and seamless communication strategies. Students learn how advertising messages are created using consumer insights and how messages are placed in a variety of media channels. Students also learn how each of the promotional mix elements can be used for specific purposes. Prerequisite(s): EVNT2020 or FSM3075 or GDES1020 or HOSP2011 or MCOM 1005 or MCST1005 or MRKT1001 . Offered at Charlotte, Online, Providence 3 Semester Credits