Live Entertainment and Concert Tour Management

Catalog description

In this course focused on tour management in the live entertainment industry, advanced study into the business of touring entertainment entities and related intermediaries is explored. Situated in client representation, students engage in micro- and macro-level analysis of an entertainer's career with a focus on live touring. Course content focuses on decision-making, relationship management, negotiations, licensing, partnerships, and overall communication to stakeholders in the entertainment industry. Through case study analysis and examination of legal, financial and marketing norms in the entertainment industry, students not only gain experience in the management of live entertainment, but also explore the scope of career opportunities in this area.