Package Design

Catalog description

This advanced level graphics course is a hands-on, project-based class where students are expected to further refine their level of craft in prototyping, while applying their knowledge of branding and typography as it pertains to package design. Students are educated about new product and package development, visual coding, structural packaging, understanding competitors audits, visual hierarchy, brand equity, shelf presence, cohesiveness, material sourcing, understanding target audience and demographic, developing supportive marketing collateral, and food and beverage requirements within the package design industry.