Design Theory and Practice

Catalog description

Students learn how to thoughtfully apply the creative process to design projects, participate in a number of non-digital project-oriented experiences, and develop basic skills and practices to be successful in the program and in the industry. The class is structured with an overview of design industries, historical art movements, design trends, and an introduction to key figures. Exploring the creative process and traditional tools, students build a visual vocabulary and are exposed to the critical components of success in a university-level design program and in a collaborative learning space. Topics include elements and principles of design, layout and composition, branding, product families, packaging, and color theory. Instruction includes design analysis and critique, creative research and finding inspiration, hands-on problem solving and public speaking. Relevant connections to current and historical contexts are woven throughout the course.