Introduction to Cannabis Entrepreneurship

Catalog description

This is an introductory course in entrepreneurship with a focus on the legal cannabis industry. The course demonstrates how entrepreneurs recognize business opportunities, develop ideas and identify potential gaps within the fast growing cannabis industry. Students experiment with different methods of opportunity identification and ideation. Special focus is given to identifying niches within the evolving market and developing scalable product lines. Students use this course to identify several alternative business ideas, assess their feasibility and choose the idea they wish to develop throughout their entrepreneurship studies. Students identify and engage with resources within and outside the university to help with their business development.