GEN 474

Qualitative Research Methods

Johnson & Wales University-Online · UGRD · Fall 2026

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This course focuses on the use of qualitative research inquiry for discovering, observing and analyzing a variety of organizational phenomenon. Topics include ethnography, grounded theory, phenomenology, case study, focus group and narrative research approaches, employing interviewing, discourse/content analysis and participation observation methods. Assumptions of qualitative inquiry, standards of sampling, ethics and trustworthiness are discussed. Students practice using data analysis software and conduct research (data collection, analyzation and interpretation) to support learning.

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Class #johnson_and_wales_online-0474Fall 2026UGRD3 credits
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