GEN 382

Brand Management

Johnson & Wales University-Online · UGRD · Fall 2026

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This advanced marketing course focuses on the role of brand management in organizations, both large and small. A key component of this course is the historical development and current evolution of brands. The role of technology is explored. Current issues in brand management are an integral part of this course.

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Class #johnson_and_wales_online-0382Fall 2026UGRD3 credits
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